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562-303-9926
12911 Dungan lnGarden Grove, CA 92840
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8 essential tips productive efficient mobile marketing tour 1769204
It is a common motto that ''practice makes a man perfect'', the same is the case with marketing tours.Sometimes strategy fails when we talk about logistics.
If you are new into the business and unaware of the tricks or stratagems for how to handle such type of tours, this article will prove very effective for you.
Always select a flexible and reliable partner who has experienced such kind of activities before.
For example, protesting individuals, flat tires, extreme weather conditions, block roads, or poor team management seem challenging and put you in a deadly condition.
That's why select a reliable and authentic mobile marketing agency that has up to date knowledge of marketing tours.
Now the question comes ''how to make your mobile marketing tours successful?'' here I am going to share a few tips.
Hopefully, they will help marketers to stand out from their competitors in the market.
1.
Figure out the right location to target the maximum audience: The company or organization should aware of the interests, buying capacity of customers, retailer shops, and competitors at a certain location before selecting a location.
Try to enter in the location where your customers actually exist.
I recommend marketers to secure the location in advance near ticketed events, fairs, schools, festivals, conferences, colleges, universities, and market places.
Make a schedule and find out the high traffic areas near your vehicle.
2.
Always select a functional vehicle to meet all the goals of your company: Picking up the right vehicle leaves the right impact on consumers.
The aesthetic looking vehicle can easily transmit the message of your organization.
You must have a unique idea to design the interior and exterior of the vehicle attractive enough that emboldens the audience to put a glance at it.
For example, if you are distributing food items especially burgers, tacos, or ice-cream, branded food truck comes on the top.
Likewise, mobile billboards are movable billboards that deliver the core message of your brand.
Here are certain criteria that should focus before selecting a mobile marketing vehicle.
3.
Integrate creativity and marketing to deliver your message: Identify the message that you want to share with attendees.
The art team-work beautifully designs the vehicle representing your message on it.
The design must be catchy to convey a memorable message to the audience.
The mobile marketing trailers are custom made attractive and moveable billboards they help to convey your message towards potential buyers.
4.
Hire a well-trained and professional staff: A mobile marketing vehicle requires technical and professional assistance during a tour.
Always hire a staff who is professional and experienced in the respective fields.
The management team has all the responsibilities on its shoulder.
A tour manager knows how to handle everything.
The professional driver should follow the traffic and driving guidelines with a good safety record.
You must hire at least two qualified drivers to avoid any peril.
A back-up-driver is very important because you never know when you are going to need it badly.
5.
Create buzz among attendees via other media platforms: TV, radio, digital, and electronic media support your tour by promoting your message.
Select an appropriate channel.
Social media leverages your brand by sharing your message.
You can share streamline videos, fun photos, post live content, BTS, and campaign hashtags to draw the attention of individuals.
Likewise, the individuals attending your show share the same things and help others to get to know about the brand.
According to the Event Track report of 2016, about 98% of attendees share their experience in the form of photos or videos on social media accounts.
6.
Engage the audience with entertainment activities and live demonstration: Mobile marketing tours are always very challenging and require multifaceted research before planning the tour.
A well-planned tour maximizes the chances of an ever-lasting impact on customers.
Evaluate your brand development from start to end.
To maximize the number of attendees, entertainment activities boost brand awareness and clarity.
You can inspire the audience by showing a short documentary or film.
About 80% of the audience claims that live demonstrations and free sampling help them to strengthen their purchasing decision.
There are many other tactics like you can make a photo booth where people can take gorgeous photographs, install charging slots for mobile devices, distribute free food items or free products, giveaways, and free vouchers to grab the audience for a maximum period of time.
7.
The online landing page gives more exposure to your brand: Your page must be optimized with PC and mobile formats so that people can easily browse it and get any information about the schedule, guest appearances, contest, location, or announcements, etc.
Your page must be creative and regularly updated.
Moreover, you can also track social media activity via the landing page.
Do not forget to make live announcements about winners of the contest or surprise guest appearances.
The mobile marketing trailers provide the ideal solution to marketing problems by capturing the attention of the audience.
8.
Hire a brand ambassador or blogger to influence the audience: Always select an intelligent, energetic, and boosting brand ambassador who is well-aware of your brand.
The brand ambassador should dress up according to the requirement.
Having sufficient knowledge about your products or services is very important.
The brand ambassador should be able to speak on a specific issue and answer the questions of attendees without any hesitation.
Partner with an influencer either in marker or in industry.
The influencer shares your post, content, or schedule of events that create hype among people.
The influencers prove very beneficial to push out the message of your brand.
Have a look at these examples: Coca Cola opens happiness: Coca Cola started a campaign in Quebec to create happiness among the masses.
The media partner of Coca Cola -Mosaic- designed a mobile vehicle to reach the potential buyers in Quebec.
The vehicle (fully graphic wrapped RV) was equipped with high-tech features including air conditioner, Wi-Fi, video games, refrigerators, and boosting sound systems.
The side and front panels of the serving bar were realistically designed in an ice bar style with spray-chalk graffiti walls on side of it.
This mobile platform created fun in the hot summer days.
The chilled Coca Cola and scorching summers are the perfect combinations.
They started free sampling of Coca Cola products among the attendees.
Moreover, the attendees could enter the vehicles and logging into Wi-Fi-enabled computers they could play games on the big screen.
This campaign connected customers with Coca Cola with heart.
Adidas ''here to create'' mobile marketing tour: One of the powers behind the success of Adidas is mobile marketing tours.
The main aim of Adidas was to showcase power and speed simultaneously.
The roadshow truck was specially designed to grab the attention of the audience.
On a 360 degrees LCD screen, a video was displayed for visitors.
The visitors could also enter inside a retailer booth via a secret door.
They could also test the Football style boots and feel like a real player.
This tour was comprised of 8 days in different parts of the country.
Over 6,000 attendees visited this campaign during this time.
Out of them, 92% of individuals were the targeted individuals.
It created brand awareness among the lovers of this brand.
Maybelline Great Beauty mobile marketing tour: Maybelline New York joined Garnier Nutritioniste during the beauty tour.
The main aim of those mobile marketing tours was to educate women about these two brands.
It targeted different festivals, retailer locations, and events in the USA.
These tours targeted approximately 22 markets that gained support from social media, TV, and print media to strengthen women.
The tractor-trailer vehicle was approximately 60 feet high in length and 35 feet wide.
Custom made vehicle was specifically designed with eye-popping colors and attractive design that was a movable billboard on the roads.
Inside the vehicle, the beauty visual rooms were designed where the women get a consultation from a dermatologist and face-to-face makeup session.
It gained much appreciation and satisfaction from women especially young females.
The hashtags were trending on Twitter and Facebook.
Likewise, the Garnier Fructis Style Tour was also launched in the same year.
It was the first national mobile marketing tour of the Garnier.
It targeted more than 85 events to capture the attention of the audience.
The product demonstration and entertainment activities took the attention of attendees.
The females could also get a consultation from a stylist there.
It delivered a high impact on the brand.
The direct relationship with a consumer builds an emotional connection with the brand which is non-comparable.
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360 video booth videos
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GIF Photo Booth Rental Orange County
Party Snaps Photo Booth OC | 360 Photo Booth Rental Orange County
562-303-9926
12911 Dungan lnGarden Grove, CA 92840
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